Sold Before It Hit the Market: What "Coming Soon" Can Actually Do For a Seller

Some of the hardest days in this job have nothing to do with numbers. A very dear friend of mine — my weekly walking partner, my regular hiking buddy, someone I admire more than I can really put into words — recently told me it was time to move back home. Her parents are aging, and she needed to be

When You Need to Price Above Market: The Case for Pricing Higher — Strategically

I've spent this whole series talking about pricing accurately — and usually, "accurate" means respecting what the comps say. But every so often, a property comes along where the comps don't tell the whole story, and pricing above them isn't a mistake. It's the right call, made on purpose. The house