When You Need to Price Above Market: The Case for Pricing Higher — Strategically

I've spent this whole series talking about pricing accurately — and usually, "accurate" means respecting what the comps say. But every so often, a property comes along where the comps don't tell the whole story, and pricing above them isn't a mistake. It's the right call, made on purpose. The house

When Pricing Goes Right: How a Home Sells Fast in Chattanooga Real Estate

I keep coming back to pricing in this series because it's the one variable a seller actually controls. Condition, location, interest rates — none of that budges. Price does. And when it's set right, the results speak for themselves. Case in point: 1981 Winterhawk Trail in Soddy Daisy. Priced honestl

When Pricing Goes Wrong: The Seller's Cost, The Buyer's Opportunity

Last post I talked about pricing being the real litmus test in this market. Here's what it actually looks like when a seller gets that number wrong — and what it costs, whether you're the buyer or the investor on the other side of that mistake. The retail buyer: knowing the market beats accepting th

Is Chattanooga Oversaturated? Here's What the Numbers Actually Say

Had a call last week with an investor who's been circling the Chattanooga market for a while now. His question, more or less: "Hasn't everyone already gotten in? Isn't this market oversaturated at this point?" Fair question. Here's what I told him — and what the numbers back up. More inventory on ma